How to Survive a Bad Economy

Be Your Own Boss

If you have a business that is just starting or even one that is already pushing through nicely, you may be worry about how a bad economy could affect your ventures. What are the ways with which you can protect yourself and your investments against bad economy and still be your own boss?

One step that you may need to take in your efforts to fight a bad economy is to analyze your operational expenses and list the things that cost you money according to what are required and what are merely for convenience. It may even open your eyes and make you realize that you buy things that are totally not needed and are merely for luxury. The key is to mark which should be maintained, which should be edited, which can be delayed, and which should be eliminated. Next, examine your products and services. If you have items that do not make money, maybe it is about time to stop from investing more in them and put them into a storage. You may also get extra by selling stuff that are not needed or those that come in excess; for example, office furniture and other gears and equipment. If your office space is large and you think it will not effect to you and your staff’s inconvenience to transfer to a smaller office, then it can also be a good thing to consider. Another option would be to rent out space to other companies or entities. Also, you should measure your human resources needs. Are there positions that can be eliminated? Is it possible to decrease staff's wages and benefits? Can you release of some people who are not creative enough or essential enough to your company’s efficiency? Instead of hiring more people, maybe you can hire independent contractors or freelancers, those who can work at their own home, to save on offering special incentives normally accorded to regular employees. Moreover, think about this: Can you be your own boss and reduce you own salary? Cost cutting in businesses is a common exercise that ranges from employee number cut down to using less light at work areas and less equipment utilized to save on maintenance costs such as electricity. If it is possible, you should also consider cutting down prices to attract more customers and clients and to have more money running in. If you have existing debts, you may call your creditors and bank loan officers and make a deal with them to lower your monthly payments or to reconstruct or consolidate your debts. You can consider delaying payment of your accounts and other payables but make sure that you do not receive monetary penalties for being late on due dates.

To promote your business in a less expensive style while the economy is in bad status, you can make use of the online community to set up advertisements and thus drive more people to your products and services. Some of the ways that you can utilize are blogs, where you can buy text links that would directly lead to your company’s Web site, or forums where you can join and put on some good words and recommendations for you company. The possibilities to be your own boss are endless.